McDonalds Glocalizatoin [MUSIC] REPORTER: Now McDonald's have over 32,000 restaurants in over 100 countries. WOMAN 1: If you're traveling somewhere, you know exactly what you're getting. MAN 1: Consistency, that's what I think it is. WOMAN 2: You get the same no matter where you are, in the airport, here, probably China. REPORTER: The word on the streets of Chicago is that McDonald's is great because it's always open, it's cheap, and wherever you eat at McDonald's, the taste is pretty much the same. There's nothing that is going to catch you out or surprise you. So imagine my surprise when I discovered the Chicken Mexican Wrap, the Maharaja-Mac, the Pizza McPuff, the Burger McDo, Bubur Ayam McD, McChicken Porridge, Chicken McDo with Spaghetti, whatever that says, Ayam Goreng McD, McArabia Kofta, Taro Pie, Sultan Beef. McDonald's serves different food in every country. I want to see how they do it, so I've chosen a country with a particularly burgerish problem. [MUSIC] India is 80% Hindu, which presents a huge dilemma for a company that sells beef hamburgers. The Hindu religion states that cows are sacred, so there's no way that these are going to end up on the menu at McDonald's. There's a lot of things on the menu here which are very different to anything I've ever eaten at Mickey D's. And I've chosen the most different. WOMAN 3: Okay, so here's Paneer Salsa Wrap. This is very much adapted to India and specifically, you know, this part of New Delhi because paneer or cottage cheese is the local version of cheese. WOMAN 4: It's a kind of homemade version. WOMAN 3: Yes. REPORTER: Okay. [Music]. I never imagined that McDonald's would bring me a whole new culinary experience with a twist. It just tastes like McDonald's. It just sort of tastes like warm lettuce and that kind of very generic McDonald's mayonnaisey, sort of like it's sweet. If you'd have blindfolded me, I would have known that was a McDonald's thing even though I've never had the Paneer Salsa Wrap. So it's kind of India meets Mexico via America. WOMAN 4: And that's the trick, isn't it, for a global brand, to remain global but to localize so well. McDonald's is one of the few brands that's really done it, extremely well. REPORTER: So even thousands of miles away from home in a different culture, McDonald's have managed to deliver on that promise of safe, unchallenging food.