IKEA BIG Sleepover ANNOUNCER: This is a customer announcement. Tonight it's 4:00 PM, and the store is now closed. [Lewis Marshall, IKEA Spokesperson] LEWIS MARSHALL: Tonight we're hosting the IKEA big sleepover here in IKEA Lakeside. We have 100 lucky competition winners who have got the chance to sleep over in the store this evening. WOMAN: So far tonight, we came in and we chose all our bed linen and everything. We got our free goody bag, which is amazing, and had some cakes, and hot chocolate, mulled wine. WOMAN: There you go. [CHEERING] ANNOUNCER: Thank you. LEWIS MARSHALL: We've got a sleep expert on hand to advise about the rituals and habits that people have before they go to bed. We're going to be showing a film. We've got massages, manicures, and we've even got a celebrity who's going be coming and doing a bedtime story reading for us. SAM FAIERS: Mummy bear made porridge for breakfast. [Sam Faiers – The Only Way to Essex] SAM FAIERS:I read to everyone Goldilocks and the Three Bears. And everyone laughed. It was quite light-hearted, tongue and cheek. It wasn't deadly serious. [CHEERING] LEWIS MARSHALL: We did piece of research of about 3,000 people. We found that 3/4 said that they took less than 10 minutes to choose a mattress, which is less time than some people take to choose their lunch. It's really important to take their time to choose the right mattress, because you actually spend around about 1/3 of your life on it. [Professor Adrian Williams – Sleep Expert] PROFESSOR ADRIAN WILLIAMS: I hadn't really realized how little time people spend looking at beds, which are clearly very important in obtaining good sleep. SAM FAIERS: It's more of a fun experience as well, because you obviously have in one big room together sleeping with strangers. MAN: I've had loads of fun. I had a little bit of a massage. I spoke to a sleep expert. So yeah, it's been good. WOMAN: I’ve had my nails done. Jah! Good for the fist time ever. I drunk lots of hot chocolate, eaten too many biscuits. WOMAN: I sleep walk sometimes. So I was like, oh! [LAUGHTER] SAM FAIERS: But for me, I've never had a problem with sleeping. So I wouldn't really know what the best thing is to tell someone. But I don't know. Cozy up. Have a cuddle. [LAUGHTER] SAM FAIERS: Lights off. [MUSIC PLAYING]