Chinese Flavors for American Snacks [A man and woman walking down the aisle of a Beijing supermarket pushing a red grocery cart. Shelves on either side are stocked with packaged food. A woman grabs a packaged item from a store display and places it in her shopping basket. CBS news anchor Celia Hatton stands in the middle of a large shopper-filled supermarket aisle, gesturing around her.] CELIA HATTON: This Beijing supermarket's filled with brands that might look familiar, but flavors that definitely aren't. [A woman picks up a packaged item from a store display and examines its contents.] Blueberry-flavored potato chips, strawberry and milk-flavored Cheetos. What about aloe juice from Minute Maid? [Each product is shown as the narrator names it: a purple Lays potato chip bag featuring blueberry flavor, a green Cheetos bag featuring strawberries and a glass of milk, and a plastic Minute Maid bottle featuring lemons and aloe plant. All three products are labeled with both Chinese characters and English letter text.] [Two women and a child examine boxes of packaged food on a shelf. Long lines form at the busy checkout stands of a supermarket.] Every major US food label, it seems, is trying to bite into China's $186 billion fast food and processed food industries by creating new products designed just for Chinese taste buds. [The exchange of money between a cashier and a customer is displayed in a sped up fashion. An entire shelf filled with bags different flavored cheetos. Braised pork ribs flavor chips] Tropicana cantaloupe juice, orange-flavored Chips Ahoy cookies, and Chinese herbal medicine Wrigley's Gum. [Each product is shown as the narrator names it: cantaloupe flavored Tropicana juice in a green plastic bottle, a Chips Ahoy box featuring chocolate chip cookies with orange candy pieces, and a plastic container of Wrigley's gum featuring Chinese herbal medicine. All four products contain both Chinese character and English letter text.] But it's Frito-Lay potato chips that really push the boundaries. [Assorted Lay's potato chip bags.] Early taste tests reveal that Chinese people didn't like popular American flavors like sour cream and onion. [Two women pull bags of packaged food off of a shelf. A man pushes his cart down an aisle with shelves of food on either side.] So product researchers came up with new flavors inspired by traditional Chinese food. [Red Lay's Gourmet Delights potato chip bag featuring a glass of red wine and a rotisserie chicken: "Red Wine Chicken Flavor" is written in English and Chinese.A chef removes a cooked duck from a wood fire oven.] From Szechuan spicy to sweet and sour tomato, all the way to the sugary end of the spectrum with cucumber flavor lychee and mango. [Each product appears as the narrator names it: A brown Lay's potato chip bag featuring a bowl of red Szechuan sauce, and a green Lay's potato chip bag featuring a bowl of tomatoes, herbs and spices to represent sweet and sour tomato. Three different Lay's potato chip bags featuring cucumber, lychee, and mango flavoring.] [Harry Hui, Pepsico representative, is interviewed.] HARRY HUI: The market is extremely competitive, so there are many new products that are being launched regularly onto the marketplace. [A long line of cashiers and customers stand at the order counter of a fast food restaurant.] CELIA HATTON: Popular American chains are also getting in on the idea. McDonald's has purple taro pie. [Celia stands outside of a McDonalds holding a purple taro pie] Starbucks offers coffee drinks with jelly cubes on the bottom. [She stands outside of a Starbucks displaying a cold coffee drink] And KFC's got spicy squid on a stick.[She stands outside of a KFC holding a wrapper containing pieces of squid on two wooden skewers.] [A woman and a child sit in a booth and eat from various plates of food at a restaurant.] These products may seem wacky in the U.S., but there's serious pressure to be the object of Chinese cravings. [Shaun Rein (Managing Director, China Market Research Group) is interviewed. SHAUN REIN: China's going to become the second largest, if not largest consumer market in the world in the next five years. [Customers examine dairy products in the refrigerated section of a supermarket. Two customers return packaged food to a shelf.] So if American companies don't figure out how to get it right in China, they're going to be missing out on what should be their major generator for growth. CELIA HATTON: Even the toothpaste companies can't afford to ignore the flavor game. [Boxes of toothpaste fill the shelves of a grocery store aisle.] From lotus flower Crest to salty Colgate. [Crest toothpaste box featuring pictures of pink lotus flowers and a Colgate toothpaste box featuring pictures of green flowers.] Every corner of the grocery store is trying to tempt China's curious consumers. [Long lines form at the busy checkout stands of a supermarket. A cashier bags groceries.]